F5 Communications - Enabling the World of Unified Communications "Enabling the World of Unified Communications"
About Us

To understand the way F5 Communications is applying Cloud Computing to the world of telephony, let us reflect on a previous wave that hit the world by looking way back to February 28, 1881, to put it into perspective.

On a chilly winter night, a 21 year old British stenographer named Samuel Insull arrived in the port of New York aboard the City of Chester. Thomas Edison's chief engineer lured him to America to serve as Edison's private secretary.

11 years later, Insull oversaw the merger that created General Electric, and shortly thereafter was offered the Presidency of the Chicago Edison Company. Little did anyone know, the world of electricity was about to drastically change.

At a time, cities like Chicago had dozens of small, privately owned power stations transmitting direct current (DC) electricity to neighborhoods within a small radius.

With due respect to Edison, Insull knew that the model Edison created was flawed. So he set out to transform Edison's legacy into something far greater and more efficient than its creator had ever imagined. In doing so, he forever changed the world.

Insull realized if he could create a "utility" by building giant central power stations that would transmit alternating current (AC) electricity over great distances. These power stations could be linked to form a giant grid that would serve homes, businesses, and industries in even the most remote locations.

Once electricity was readily available everywhere, more and more electric-powered devices would come to market, creating more and more demand for the electricity that utilities produced. and here's the kicker. because these utilities could match supply with demand, realize superior economies of scale, and use their generating capacity much more efficiently, they could deliver electricity for a fraction of what it cost people to produce it on their own.

Insull was right on the money. By 1907, utilities produced 40% of the power in the U.S. In 1920, that number stood at 70% and a decade later, it was over 90%. What was once unimaginable had suddenly become reality.

Now the world of Cloud enabled Telephony, the next great technological revolution is already underway.

F5 Communications can keep your business ahead of this oncoming torrent of change to bring you advanced telephony functionality at fractions of what it would cost you to procure this currently.

Our typical customer's hot buttons are that they want big company phone features on the most aggressive cost basis possible leveraging the evolution of cloud technologies. To keep them ahead of their competitors at a fraction of the cost thus enhancing both their image and profitability. Some of the features of the F5 solution are:
  • "Escape" from the traditional telco in terms of delivering more options at a lower cost.
  • Reduced need for permanent telephone technical position.
  • Re-use of traditional IP telephones where possible, logical migration to new SIP phones where needed.
  • We are a local SMB working with other local SMBs providing more leverage than the "big guys" as a "One stop shop" for telco services and equipment from an experienced partner.
  • The ability to also serve locations not in New York State on the same bill.
  • "On-net to on-net" calling to reduce telephone bills and enhance the sense of "we are all the same company".
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